Murdock the Fisherman's Cat is the official mascot for Fish & Kids project. Did you know that Murdock also means " Protector of the Sea"?
Did You Know Fish Are Running Out?
Fishing is an important global industry and the livelihoods of millions of people around the world depend upon this vital food resource. Fish stocks need to be protected. But there are negative impacts associated fishing like how it affects the marine ecosystem and the problem of overfishing. Overfishing means catching more fish than nature can reproduce.
What Is Sustainable Fishing?
Many fishers are aware of the threats of overfishing. They are now pioneering new practices and techniques to ensure there are plenty of fish to catch year after year. Sustainable management recognizes that there is also a responsibility to look after the marine ecosystem and ensure that fishing practices are in balance with the local ecology. Every year, fishers undergo the MSC assessment for about a year because of detailed and rigorous process. One of the MSC's unique features is that all the interested parties can comment on the assessment to make sure that it is fair and reflects all the issue at stake. If the fisheries pass, it means that they are meeting the MSC's environmental standard.
The Importance Of Eating Fish
Fish is an essential component of our diets. Fish is also a low-fat food and provides a good source of protein, minerals and vitamins. Oil-rich fish contains Omega-3 which is a special fatty acid with many beneficial health properties. It helps to keep bones strong, maintain a healthy heart to prevent cardiovascular disease and can improve concentration too. That's why Grandma always said that fish is also a "brain food" for a reason.
The MSC Eco-label
The MSC Eco-label identifies sustainable fish. It is a distinctive blue oval with a white fish tick inside. Consumers can choose products carrying this label in the shops to support fishers who are fishing responsibly. They can be confident that the fish comes from sustainable source that has been independently assessed. This helps to make sure there will be fish to catch in the future and marine ecosystems are healthy.