Wednesday August 5, 2015
BUTTERWORTH: Penangites will find themselves tempted daily by images of Pacific West seafood products which adorn three school buses in the state.
The three vehicles – two on the island and one on the mainland – are among 12 school buses nationwide which showcase food manufacturer Golden Fresh Sdn Bhd’s flagship brand Pacific West products such as Cod Fish Fingers, Crumbed Fish Sandwich and Salmon Goujons.
Golden Fresh senior marketing manager Janey Tan Lay Eng said the company signed up with Star Media Group Bhd’s School Buzz outdoor advertising platform because it saw potential in advertisement on school buses.
“We are glad that such avenue is available to benefit advertisers as well as to boost the income of bas sekolah drivers, who face rising operational costs.
“The school buses will showcase most of Pacific West’s quality products which are often associated with children and seen as being child-friendly.
“The images will give consumers an idea of how the food products will look like after they have been prepared, and consumers can relate to the products when they are out shopping,” said Tan after inspecting one of the “dressed up” school buses at the head office here recently.
She added that besides the three school buses in Penang, there were another three in Johor and six in Kuala Lumpur.
“These beautiful designs and illustrations will brighten up the school buses,” Tan said.
Golden Fresh general manager Saw Lip Teik said two new products would be introduced in September.
“Pacific West will be launching our new Dusted Baby Squids and Cheezy Fish Fillets next month, which we believe will appeal to the Malaysian palate.
“We have a team of seven food technologists and three culinary chefs to continuously develop new products that cater to global customers’ preference and lifestyles,” he said.
Star Media Group’s School Buzz advertising is in collaboration with the Land Public Transport Commission (SPAD) and the Federation of Malaysian School Bus Operators Associations.
SPAD will be regulating the advertisement visuals to ensure that they abide by regulations. With School Buzz, the advertisement can now go on about 15,000 school buses nationwide.
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